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Topps “Refocusing” on Kids, Less Clutter

Topps is hoping its new games hook kids on the brand, while reducing confusion in the marketplace.

The Topps Company has the licensed baseball card contract all to itself for the first time since 1980.

After convincing Major League Baseball that one manufacturer was plenty, Topps now must deliver more sales to a market that’s been on the decline for several years. The company has already stated its intent to market its products more toward younger fans.

They’re also in charge of lessening the confusion among fans who might want to be collectors but haven’t been able to figure out what to buy.

In an interview with Be Your Own Fan TV, company executive Adam Zucker talked about Topps’ plans to expand its international markets and the push its making to ensure the success of trading card game products like Topps Attax:

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