Topps is hoping you'll take a picture of one of their cards and take action when the mobile phone returns information and an immediate shopping opportunity.
The Topps Company is using a vision, voice and location recognition service to enhance its “Legends of the Game” cards in 2009 Topps Baseball Series 1, Series 2 and Updates and Highlights.
Utilizing an image recognition service provided by GetFugu, Inc, baseball fans who use their mobile device to capture an image of one of the enhanced cards will get additional information from the web relevant to that card. GetFugu’s application will send the individual to the player’s Wikipedia page, to the Topps’ online store or to Topps on Ebay.com to purchase classic Topps products.
“We are thrilled to be working with GetFugu on this new technology. Their mobile search and recognition technology enables our consumers to interact with trading cards in new and exciting ways and opens up new revenue opportunities for the future,” said Steve Grimes, Chief Digital Officer at Topps.
“Baseball cards have been a part of American culture for over 50 years. Collectors, both young and old, now have a mobile application to access information on baseball players with a click of a button on their mobile phone. We look forward to building our relationship with Topps and provide our services across other product lines in the future,” said Michael Solomon, Chairman of GetFugu.
A short demo from the company: 2009 Topps on eBay