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Topps Mars Attacks A Sellout in 50th Anniversary

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Hot on the heels of IDW’s Mars Attacks comic book– whose first issue sold out in less than a week– Topps reported this week that its Mars Attacks Heritage is sold out. After its initial release on July 11, Topps says it saw a tremendous surge in wholesale orders, reorders and retail interest. What little remains on store shelves and with hobby distributors is now all that is available.

“Based on the pent-up interest, we produced what we felt would be a more than an adequate amount of product,” said Ira Friedman, Topps VP Global Licensing. “Well, we were wrong. Demand has far exceeded supply and we are cleaned out”

Following the comic book, a promotion at San Diego Comic-Con and widespread media coverage of the brand’s 50th anniversary, Topps now turns its focus to what comes next. Friedman added, “fans will be pleased to know that 2012 is not just a milestone celebration– it’s the first chapter of our Mars Attacks relaunch.”

Rich Klein opened up a box of this product–first released in 1962.  Here’s his review:

As many times as I have attended the National Sports Collectors Convention, there are always items which surprise me. One item was in the Topps corporate booth where I saw a Topps Heritage Mars Attacks box displayed. A few days after the show it occurred to me just what a great idea Topps had to use the Heritage name for Mars Attacks. As this is the 50th anniversary year of Mars Attacks, re-issuing the product with some modern twists makes perfect sense as there is little doubt to non-sports collectors that Mars Attacks is the most important non-sports product of the 1960’s.

The 2012 Heritage Mars Attacks box has 24 packs in the box with six cards per pack. The basic cards are remarkably similar to the originals except the backs clearly state the cards were produced in 2012. One important difference in the cards are the parallels and inserts in the 2012 boxes which were not really thought of in the 1962 collecting world. Remember, in 1962 cards were primarily made for 7-12 year old boys.  That’s not really the case anymore.

The current boxes were available at the Topps booth at $50 per and that is also the approximate price I found while checking on-line leading retailers.

I will tell you in advance I had a real fun time opening these packs as there were many surprises as I kept opening the packs:

Here is how we did:

Base Set: Complete Set (55/55) with 29 duplicates

Green Parallels: 4, 5, 13, 21, 28, 30,38, 39

Silver Parallel: 14

Deleted Scenes: Complete set (10/10) with 14 duplicates

New Universe: Complete Set (15/15) with 9 duplicates

3-Dimension Cards: #1, 3 and 4 (3 of the 5 cards)

Many non-sport collectors are used to receiving a complete set in their boxes and getting full sets of the insert sets were an extra bonus as well. For older collectors who like nostalgia, this is a great product as the product of the youth is revisited but with enough modern twists to keep the product interesting in 2012.

Rich Klein can be reached at [email protected]

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