Topps BUNT for Android has been released. The move expands the Topps digital footprint from iPhone, iPad and iPod touch devices to target Android devices with what the company calls "a unique digital collecting experience".
The company says its app portfolio, including Topps BUNT, Topps HUDDLE and Topps KICK, has collectively sold more than 50 million packs of digital trading cards in 14 months on iOS. Apple recently named Topps BUNT 2014 a "Best New App" on the iPhone.
BUNT melds collecting with a fantasy baseball feel as users buy virtual 'packs'', build a collection, earn points based on how well those players perform, and trade while competing with other users. Scarcity is built into some of the cards distributed with the game.
Currently 81% of Topps app users are between the ages of 13 and 25 and in many cases, a teenager’s first Topps product is a digital one.
Similar to other app developers, like Instagram, Vine, and Flipboard, Topps first built up a loyal following and healthy business on iOS, with over one million users collecting digital cards on the platform.
"We are excited to bring the thrill of the chase of digital collecting to Android users," said Michael Bramlage, Vice President and General Manager of Digital at Topps. "Our success on iOS is proof that this is a real phenomenon, and we fully expect to see the trend accelerate with coverage for more smartphones and devices."
As Topps expands BUNT, Android users can purchase packs of digital cards, trade them with others and complete "sets".
The app launches with new features across both mobile platforms, including:
- Card Locks: Enables users to keep a rare card in their collection and avoid annoying trade offers.
- Intuitive Trading: Aimed at frequent traders, enabling them to intuitively build 9-to-9 trades.
"Topps BUNT 2014 has exceeded our expectations, consistently ranking in the Top 50 Grossing apps on the US iPhone, and peaking as high as #25," said Bramlage. "It's a healthy and growing business that is certain to expand with the move to Android."
Some users offer BUNT cards and even full accounts on eBay. Click here to see them.