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Topps’ Baseball Exclusive Part of Strategy?

Did Topps' new ownership group have a grand plan in mind for changing the industry landscape when they bought the business?

Collectors may have had their own ideas about Topps' direction lately. First, there was the purchase by Michael Eisner's group after a bid by Upper Deck didn't work out. Then, the company landed a deal to be the exclusive manufacturer of licensed MLB trading cards.

Benjamin Grossman, writing in TheDeal.com doesn't believe it's a coincidence. In a column last week, he writes that Eisner and Company may have seen an opportunity to strengthen Topps' position by narrowing the list of available baseball card products and pushing the company to the forefront of the market at the same time.

Here's the full column.

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