The NBA’s early front-runner for Rookie of the Year, Damian Lillard, will continue his exclusive autograph and memorabilia deal with Leaf Trading Cards.
The NBA and its partners are getting serious about bringing hoops to countries that show promise.
The NBA kicked off its second annual green week Thursday, an environmental initiative that also includes some one-of-a-kind autographed basketballs. For the next several days, players will wear 50% recycled polyester shooting shirts and the NBA will auction off several signed basketballs on its website–all of which have been made from 40 per cent recycled [...]
Panini is hoping its monumental push behind the new Adrenalyn NBA cards gets more kids into collecting.
Panini gets set to roll out its first basketball card product next week and has hired one time soccer sticker collector Kobe Bryant to help spread the word.
ESPN was barely a blip on the sports radar screen. Home computers were still more than a decade away. No blogs. No YouTube. No college hoops on TV every night. Whatever hype surrounded the 1979 NCAA Championship game was largely because the country had read about Magic Johnson and Larry Bird in their daily newspapers [...]