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Don’t Sleep on World Cup Soccer Stickers Phenomenon

From sticker-filled trucks being stolen to sales figures deep into the millions, World Cup soccer stickers are a 44-year-old mania the baseball card industry only wishes for.

Welling Joins Panini

Former Upper Deck exec Martin Welling has joined Panini, charged in part with making sure new products make their release date.

Panini Hopes World Cup Stickers Will Catch on Here

True fans are hard to find in the States, but Panini hopes fre packs and soccer- loving kids might push sales of the World Cup product it’s bringing to stores.

Upper Deck Releases MLS Card Set

Upper Deck is counting on a World Cup bounce to help push sales of its newest product.