It wasn't even called the Super Bowl back then. The "AFL-NFL World Championship Game" was more of a curiosity than anything. But for fans who wanted to see if the AFL's best were as good as Lombardi's Packers, it was worth the $12 ticket price--maybe more.
Going to an NFL game--or any pro sporting event for that matter--is a big deal when you're ten years old. For reporter Joe McDonnell, 1967 seems like yesterday. He was one of the faces in the crowd at Super Bowl I.
Hmm...wonder if he still has that ticket stub?