If you're running a store these days, diversification is your friend. Gaming cards sometimes increase business. Fan gear like shirts and hats work for others. And of course, monster masks.
Hall of Fame Collectables in Mesa has been around for 17 years but isn't afraid to try something different. A makeup and special-effects artist walked into the shop with some Hollywood autographs and after hearing his story and seeing his talent, owner Mike Weber decided to work with Jay Gowey on moving some movie masks and costumes.
"Of all the things I've done, with this I'm pumped," Weber told AzCentral for this story.