They've had to diversify since the days of packs that actually had wax wrappers , but one California sports card and memorabilia shop continues to hum along.
It all started with a 10 year-old kid's business plan.
Like a lot of kids sixteen years ago, Jamey Berzon was caught up in baseball card fever. His moxy impressed Mom and Dad enough they let him start a business. They eventually took it over as he pursued a new career and the business is still going strong.