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Selling Stuff on Your Website? Need Traffic? Try This

If you're thinking about starting a sports card and memorabilia website where you can sell your stuff, you'll have a lot of competition. But there is a way to stand out.

If there's one thing we've learned in four months of editing, it's that driving traffic to your site is the biggest challenge.

If you have--or are thinking of starting--an on-line sports memorabilia business, think beyond descriptions of cards and prices. You have to encourage people to choose YOU rather than the guy down the Google list of outlets (want a sobering experience? Type in "baseball cards" in the search box and see how many results you get). You've got to stand out to the automated search engines and give people a reason to find you. One blogger has the answer. According to one blogger in he know, CONTENT is the key.

Oh...and if you like the story but haven't a clue how to provide content, we may be able to help. Use the contact form on the home page if you have a large e-commerce or service-oriented site.

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