eBay has announced its annual “Top Shopped” report, revealing some of the top trends that captivated shoppers’ curiosity – and cash – in 2010. For sports fans and collectors, the New Orleans Saints, LeBron James and Peyton Manning were among the leaders.
eBay analyzed sales and search data across categories in the Marketplace to identify the year’s major moments and movements. From tech and toys to sports memorabilia and fashion, eBay tracked trends that turned the ordinary into prized possessions.
“With more than 200 million daily live listings and a community of more than 93 million active users, eBay is uniquely positioned to take the pop culture pulse based on the millions of Marketplace purchases made each day,” said Karen Bard Sayah, eBay’s Trend Expert. “Year after year, we see the hot trends, topics and pop culture obsessions translate into online sales.”
Perhaps the most famous and fierce rivals in sports, the New York Yankees (569,411 related items sold) and the Boston Red Sox (272,828 related items sold) topped the charts this year, even beating out the 2010 World Series competitors – the San Francisco Giants (71,620 related items sold) and the Texas Rangers (52,581 related items sold).
The Super Bowl champion New Orleans Saints, were a pop culture obsession on eBay with 151,083 related items sold. The Saints defeated their opponents on eBay as well as on the field. The Indianapolis Colts, sold 87,722 related items. However, while Drew Brees led his team to victory, Peyton Manning was still the favorite according to eBay with 91,972 related items sold compared to 61,473 related items sold for Brees.
In 2010, the world was united by a buzzing plastic instrument. Together, the FIFA World Cup and the now iconic vuvuzela horn, sold a total of 265,268 related items on eBay.
Another global competition, the Vancouver Olympics, revealed the sporting and spending spirit with 11,716 related items sold, many of them coming directly from the Vancouver Olympic Organizing Committee, which tried to recoup the massive cost of hosting the games by selling competition-used and autographed items.
eBay’s Picks for America’s “Top Shopped” and Pop Culture Obsessions of 2010:
1. iPhone 4
3. Military jackets
4. Hot Wheels
6. World Cup
7. The Beatles
8. Silly Bandz
9. Alice in Wonderland
10. New Orleans Saints
11. Marc Jacobs
12. LeBron James