Perhaps no player in the history of baseball is as keenly aware of the collecting community as Cal Ripken Jr. Here’s part two of an inside look at his company.

Cal Ripken Jr. has dished out possibly hundreds of thousands of free signatures. But he also sells autographs. His own and others. It’s part of a small baseball empire he’s created since retiring from the game.

Ripken’s sports memorabilia business, Ironclad Authentics, LLC is also the means to an end–supporting his other ventures.

In part two of an interview, Ray Schulte, who helped Ripken get Ironclad off the ground, talks about the future Hall of Famer’s involvement .