eBay is making more money–and promising more buyer incentives.

It’s cheaper to list that sports card on eBay these days, but you’re paying a little more on the back end. Sell a baseball card for $20 and you pay must pay $1.75, compared with $1.05 last year.

It was just one change the auction giant implemented recently as it changed CEOs and began formulating future plans. The moves seem to have produced positive energy for the company.

eBay’s financial report released this week includes a 22 per cent rise in quarterly net profit, better than Wall Street’s average estimate. The change in fee structure meant more auction listings and helped the company’s bottom line.

The company did announce it will be doing away with its eBay Live program later in the year, which allowed some auction houses to put their items on eBay as well as on their own sites. But good news for collectors–CEO John Donahoe says more coupons are coming. CNN Money goes deeper into eBay’s business.