Phoenix Raceway Cuts Up Track; Jostens Selling It

Jostens, in conjunction with Phoenix International Raceway, is offering a line of limited edition memorabilia containing actual track pieces from the long-time NASCAR venue, which is now being re-paved.

The award and ring maker worked with International Speedway Corporation and PIR to develop a proprietary authentication process to create seven products all with precision cut track incorporated into the designs.

From genuine track piece mementos to actual track from the start/finish line, there will be an opportunity for fans to purchase authentic pieces of PIR.

“As Phoenix International Raceway prepares to unveil a brand new racing surface this fall, we wanted to make sure our fans had the opportunity to own a piece of the rich history they helped create,” said PIR President Bryan R. Sperber. “In closing the book on this era at PIR, we knew Jostens would approach the project with the same passion as our dedicated fan base and we’re very excited to unveil a variety of authentic, collectable Phoenix track pieces.”

The 47-year old NASCAR facility is undergoing its first major track paving project since 1990. Construction began in March with the removal of the facility’s former racing surface and the subsequent installation of a new surface is in progress, with a series of changes designed to promote side-by-side racing.

While maintaining the integrity of PIR’s oval – including the 1-mile distance – the slight configuration changes will produce a racier track with average speeds that are expected to increase two to three miles per hour. The project is slated to conclude in September 2011.

Jostens supplies trophies for all of the NASCAR-sanctioned series and designs and provides NASCAR championship rings. the company has created 29 of the 45 NFL Super Bowl rings, including the ring for the Green Bay Packers Super Bowl I & most recent Super Bowl victory. Jostens has also created NBA Finals and World Series championship rings, as well as rings for collegiate sports championships.