Peyton Manning will become the face of Panini America's football card products in 2010.
Manning will be featured on Panini's 2010 NFL/NFLPA packaging, advertising and point-of-sale initiatives including the official NFL sticker/sticker album and NFL Adrenalyn, an interactive trading card game set to debut in August. Manning's autograph and game used materials will also appear in Panini Football card products. Panini will also work with Manning's charity, The Peyback Foundation.
"I'm excited to be a part of a global brand like Panini and look forward to bringing the excitement of collecting Panini Football cards and stickers to kids with NFL Adrenalyn and the Panini NFL Sticker Album," Manning said in a news release.
Manning joins five-time NBA Champion Kobe Bryant as a Panini spokesperson and "trading card ambassador".
"Peyton will be the face of our Panini football products including the introduction of NFL Adrenalyn, our new interactive trading card game. He's one of the NFL's greatest quarterbacks of all time and we are glad he is leading our huddle," said Mark Warsop, CEO Panini America, Inc. "Peyton's knack for throwing touchdowns is matched by Panini's commitment to be associated with the world's top athletes and getting kids excited about collecting NFL trading cards."