Peyton Manning Autograph Deal Tip of Memorabilia Iceberg for Steiner

Steiner Sports managed to finally reach a Peyton Manning autograph deal just before the Super Bowl. For a company that markets dirt, selling the autographs should be a piece of cake.

Brandon Steiner was a bit nervous when Peyton Manning and the Colts looked less than championship-worthy in Super Bowl XLI. He and his company, together with Dreams, Inc had just signed Manning to an exclusive autograph deal.

Manning righted the ship and now Steiner figures to do well with those signatures. New York Daily News columnist Vic Ziegel was more amazed by the other items the company is able to sell. Like Yankee Stadium dirt.