What can being on cable TV's most popular show do for you? Even if you're only in a handful of episodes that are replayed over and over? It can take your little sports card shop and push it into the high rent district and bring the show's stars in for the ribbon cutting.
Brown's appearances as the sports memorabilia consultant on Pawn Stars began a couple of years ago and he's now called in regularly to tape episodes where he offers opinions on items brought in by the public.
The exposure got the phones ringing and the door swinging open but he wasn't exactly on the tourist map.
Now he is and on Tuesday, Rick Harrison and the Pawn Stars crew was there to officially open the place. Watch the story here.
Oh and did we mention it sits next to a new Denny's that has a wedding chapel?