Panini America has signed NBA top draft pick John Wall to an exclusive contract.
That may not be big news, considering Panini holds an exclusive license for NBA trading cards. However, unlike a couple of the company's other deals with top players, this contract includes memorabilia rights.
That means the company will wind up with game-worn John Wall jerseys, shoes and other items.
"We’ll be selling game-used items, including jerseys and shoes," CEO Mark Warsop told CNBC's Darren Rovell. "We’re building a separate site just to sell his authentic memorabilia. We don’t have the prices yet, but it obviously depends on the game."
In June, Wall signed a five-year, $25-million endorsement contract with Reebok.
Warsop chatted about Panini's Wall deal and about the company's first steps into the U.S. sports card market in this interview.
Meanwhile, Wall was showing off for photographers at the NBA's annual Rookie Photo Shoot in Tarrytown, NY: