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Panini Strikes Game Worn Deal with Broncos

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Panini America has reached a multiyear agreement with the AFC West-champion Denver Broncos to be the franchise’s exclusive provider of game-worn memorabilia through Panini Authentic (www.paniniauthentic.com), the company’s memorabilia division that also maintains exclusive relationships with Kobe Bryant, Kevin Durant, Blake Griffin, Andrew Luck and the Dallas Mavericks.  Broncos jerseys and other game-used items will be sold via the Dallas-based company.

Game worn Peyton Manning Broncos jerseyAs of Thursday night, no Broncos items had yet been added to the inventory so there is no indication of pricing.  Panini offers Mavericks signed game jerseys from the 2011-12 season at prices ranging from $999 for a Roddy Beaubois jersey to $6500 for a Dirk Nowitzki home model.

Eventually, the new partnership will afford collectors and Broncos fans the chance to own  jerseys worn by the team’s biggest superstars during their recent resurgence.   The Broncos season continues Saturday with an AFC Divisional Playoff matchup against the Baltimore Ravens.

“We are pleased to partner with one of the elite franchises in the NFL for a relationship that allows us to procure rare and valuable game-worn memorabilia directly from the Denver Broncos, and offer ironclad authenticity and peace of mind to fans and collectors,” said Mark Warsop, CEO of Panini America.

“Our utmost priority throughout this process was identifying a partner that cared as much about protecting the integrity and collectibility of our memorabilia and brand as we did,” said Mac Freeman, Denver Broncos Senior Vice President of Business Development. “Clearly, Panini America and its Panini Authentic division is that partner. They are a recognized leader in the world of sports cards, collectibles and memorabilia, and their commitment to authenticity will benefit Broncos fans.”

As part of the partnership, Panini America also is serving as a supporting sponsor of Broncos Bunch, the official kids club of the Denver Broncos, and will provide in-stadium sampling of trading cards at least once per season throughout the length of the agreement.

About Rich Mueller

Rich is the editor and founder of Sports Collectors Daily. A broadcaster and writer for more than 30 years and a collector for even longer than that, he's usually typing something somewhere. Type him back at [email protected].

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