Presses stopped in Texas while Panini America paused to add one more football card to its Donruss Threads line.
Among the throng of photographers at the Hubert H. Humphrey Metrodome last Friday night chronicling Brett Favre’s NFL return was Panini America.
The company formerly known as Donruss dispatched a photographer to the game against Kansas City with the sole intention of creating the first football card showing Favre in action as a Minnesota Viking. The 39 year-old veteran quarterback will appear in Panini’s Donruss Threads, a popular line scheduled to be shipped this week.
“We wanted Favre’s first official Vikings trading card to be an in-game action shot of him wearing the purple #4,” said Panini America Marketing Manager Scott Prusha. “We were able to send a photographer to the game Friday night, print cards Saturday and have them ready for product insertion first thing Monday morning.”
Wal-Mart and Target will be the only places to find the newly-minted Favre card. With production of hobby boxes in their final distribution stages, Panini said 4,444 were inserted into blaster boxes and packs that will be sold exclusively at the two discount chains.
Donruss Threads retail is scheduled to begin shipping August 26, and will become available at both Target and Wal-mart stores in the coming weeks.
2009 Donruss Threads on eBay