Panini Assigns Development Directors to Focus on One Sport Each

Panini America has undergone some restructuring.  On Friday, the company announced that it was  appointing current employees Karvin Cheung (NHL), Ben Ecklar (NFL) and David Porter (NBA) to Product Development Director positions.

Panini America logoPanini says the new department structure will allow each director to focus on just one sport’s releases and reiterates the company’s commitment to the category. In the past, two Panini America Product Development Directors oversaw two sports each.

All three industry veterans will continue reporting to Martin Welling, Panini America’s Vice President of Operations.

“Since I arrived at Panini America last December, my primary mission has been to push all of our trading card releases to new levels of excellence in terms of aesthetics and value,” Welling said. “We’ve experienced great success in these areas so far and these new appointments will only help as we continue to raise the bar. In addition, these refined roles will aid us in our continued emphasis on meeting original ship dates.”

As part of the restructuring, Keith Hower, Panini America’s former Assistant Basketball Brand Manager, has been promoted to the role of Brand Manager.