Canada’s annual Fan Expo, once the domain of entertainment and science fiction, is adding a sports element that will bring some American and Canadian sports legends—as well as retailers—to Toronto this summer.
‘Fan Expo Sports The Ultimate Sports Celebrity Experience’ will see over 100,000 entertainment and sports fans unite at the Metro Toronto Convention Centre August 22-25.
"Sports are as much a part of pop culture as comics or science fiction," says Steve Menzie, President of Hobby Star Marketing Inc. "There are many similarities in the celebrity experience, with everything from sports collectibles to equally devoted fans. We are creating an event that unites fans of entertainment — whether sporting or cultural.”
Trading card and memorabilia dealers will make up a portion of the show floor as part of the sports portion of the event.
Autograph and photo sessions are planned for the and while not many specific details have been announced, commitments have already been obtained from Canadian hockey legends Martin Brodeur, Joe Sakic, Gordie Howe and Bobby Orr (in a rare public appearance); Hall of Fame quarterback Joe Montana; wrestling superstar Hulk Hogan in his first Canadian appearance; Canadian horse racing champion, Ron Turcotte (Secretariat's jockey) and others.
Now in its 19th year overall, the show will take over the entire North and South buildings of the Metro Toronto Convention Centre with over 70,000 square feet of retail floor space. Organizers from Hobby Star Marketing expect 900 retailers, artists and exhibitors. Exhibit space consists of a 10’ X 10’ space and includes 1 eight-foot table ($475).
Toronto has been a solid location for sports card and memorabilia shows, with the Sports Card Expo at the International Center set for its 43rd edition in early May. That event draws large crowds, with hockey card collectors from Europe always among those in attendance.