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New Leadership at Upper Deck

The Upper Deck Company announced late Tuesday that Paul Meyer is taking over as its new President.

Paul Meyer of Upper DeckMeyer takes over the position held by Richard McWilliam, one of the original company executives who, according to a news release, will remain with Upper Deck as its "visionary".

Meyer has more than 20 years of executive-level experience and Upper Deck says he brings "enthusiasm, energy and a finely honed vision to Upper Deck as the company embarks on its 22nd year in business".

“I’ve been following Upper Deck for years and I am confident I can provide the kind of senior leadership the company needs, given my background in consumer products and operations improvement,” said Meyer, who most recently served as President and Chief Operating Officer for Shuffle Master, Inc., a supplier of automatic card shufflers and propreitary table games for the gaming industry.  
During his five-year tenure with Shuffle Master, Upper Deck says Meyer played an instrumental role in growing the company’s revenue from $58 million to $200 million. He also played an integral part in expanding the company’s international presence by negotiating major acquisitions overseas to significantly increase business.

Prior to Shuffle Master, Meyer served as President of the Integrated Solutions Division of Concurrent Computer Corporation and has held leadership positions in a wide range of industries, including toy manufacturing, video game developing and publishing and turnaround/restructuring consulting.

Upper Deck Company“Paul is a proven leader who possesses enormous experience in a broad range of businesses, which made it compelling for me to bring him on board as our new President,” said McWilliam. “As a company, we look forward to having Paul help lead us during 2010 and beyond.”

A born-and-bred New Yorker, Meyer grew up in Hicksville, Long Island and earned his Bachelor of Science Degree in Accounting from C.W.PostCollege.

“What do I look forward to most? Probably working with Upper Deck’s Product Development Team to identify ‘the next big thing,’” he answered when pressed about the trading card sector.

It's been a rough go lately for Upper Deck, which settled a pair of expensive lawsuits and lost some of its trading card partnerships with major pro sports leagues, including Major League Baseball.  Meyer says his challenges include “the economy, increased competition and the need to continue to offer innovative products that collectors must have.”

"Upper Deck’s reputation is one of producing matchless quality in sports and entertainment cards, unique collectibles and creative promotions,” he continued. “And it’s that kind of product innovation and investment in partnerships that will put Upper Deck back at the top.”

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