New Collectible Show to Debut on NBC

NBC will step into the collectibles/reality genre next month with the prime time debut of  “It’s Worth What?”  Airing Tuesdays from 8-9 EDT starting July 12, the show features host Cedric The Entertainer.

“It’s Worth What?” is a game show that taps into America’s curiosity for cost and value, from the hidden gems found in one’s attic to some of the most exotic valuables from around the globe. A pair of contestants are taken through a series of challenges that escalate in level of difficulty, tasking the contestants with discerning the price of the items in each round. If they successfully complete the challenges, contestants can win up to $1 million.  While few details have been released, it’s likely that sports memorabilia will have a role in the show from time to time.

Cedric The Entertainer is an award-winning standup comedian and actor who gained notoriety from his many film and TV performances including the comedy series “The Steve Harvey Show” and his own sketch-variety show “Cedric The Entertainer Presents.” He currently co-stars in the upcoming Universal Pictures feature film “Larry Crowne” with Tom Hanks and Julia Roberts.

“It’s Worth What?” is produced by Merv Griffin Entertainment.