The last twelve months haven't been kind to the company that helped redefine the sports card hobby over 20 years ago.
Upper Deck suffered through a pair of costly lawsuit losses, was dropped as a trading card licensee by both Major League Baseball and the NFL and suffered some tough public relations hits in the wake of both.
The company recently brought a new president on board in an effort to help turn its fortunes in a new direction.
It won't be easy.
With the NHL its only remaining partner among the major sports, Upper Deck has gotten much leaner, laying off dozens of employees this spring.
Paul Meyer admits the franchise he's just taken over is in a "rebuilding" mode.