Need to Expand Sales? Try NBA, NFL

Admit it. You’re partial to baseball and football stuff. More popular you say. Maybe on some level. But if you’re ignoring the NBA and NHL and the potential to increase the bottom line wit overseas sales, you might be missing something.

The NFL remains extremely popular in the states, and football cards and memorabilia a close second to baseball in most places. But it’s a limited market.

One writer who also deals in cards says the NFL wishes it had the international appeal of the winter games.

"Bird, Magic, Michael and fellow Hall of Fame peers didn’t just revitalize the NBA in the United States," writes David J. Neal "Combined with the VHS tapes, they took the NBA gospel to a world that already had a whetted interest in the game."