National Hockey Card Day Returns Next Month

National Hockey Card day John Tavares Upper Deck will again produce a 15-card NHL set designed to promote card collecting.

Upper Deck will give away hundreds of thousands of hockey card packs throughout Canada next month as part of "National Hockey Card Day".

It’s the second year that the NHL’s exclusive trading card partner has sponsored the promotion, which takes place on January 30.

“Hockey is the national sport in Canada so Upper Deck wanted to come up with a way to celebrate that incredible devotion,” said Chris Carlin, sports marketing manager at Upper Deck. “We started this program last year and it was a huge success with countless hockey fans and trading card collectors visiting hobby shops and retailers across Canada.”

The 15-card National Hockey Card Day set consists of some of the top Canadian-born rookies, current stars and legends with a special “National Hockey Card Day” logo-stamp adorning each card front. In keeping with tradition of cards printed north of the border, the card backs will be printed in both English and French.

Sidney Crosby National Hockey Card Day The five rookies featured include John Tavares, Matt Duchene, Jamie Benn, Evander Kane and Logan Couture; the “Pride of Canada” active stars are Sidney Crosby, Vincent Lecavalier, Martin Brodeur, Mike Richards and Rick Nash; while the “Hockey Heroes” lineup consists of Jarome Iginla, Jonathan Toews, Roberto Luongo, Wayne Gretzky and Steve Yzerman. Each pack will yield five randomly assorted cards featuring the aforementioned players.

Wayne Wagner, owner of Wayne’s Sportscards in Edmonton participated in last year’s promotion and is looking forward to continued success this time around. “I’m going to use an old cliché, ‘If you build it, they will come,’” he said in a news release provided by Upper Deck. “This is one of those programs and card sets that Upper Deck has put together that collectors want. I don’t know any collector out there who would not want this set.

“Last year, I had more than 300 people come through my store on National Hockey Card Day, which is a lot more foot traffic than I normally do. So if shop owners advertise it in their stores, they too will see customers come through the door.”

Any hobby shop owners in Canada interested in participating in Upper Deck’s 2010 National Hockey Card Day promotion should contact Universal Distribution by calling (866) 335-9001 or emailing [email protected]

Over 50,000 hockey cards are currently listed on eBay