Mounted Memories Part of Dreams’ NBA Memorabilia Deal

Autograph dealer Mounted Memories is now part of DREAMS Inc’s marketing agreement with the NBA.

Dreams Inc., parent company of Mounted Memories and other autograph and memorabilia companies, has extended its relationship with the National Basketball Association to include memorabilia products through its Mounted Memories division.

In addition to its current distribution channels, Mounted Memories products will now be available through, the NBA’s brick-and-mortar store in New York City and through various NBA team shops. Mounted Memories will provide newly manufactured collectible products including a full line of plaques, laser engraved display cases with team logos and hundreds of autographed items from past and present stars.

"We are enthusiastic about this new opportunity and thrilled to work with the NBA to provide their fans with a vast assortment of authentic autographed products," said Mitch Adelstein, president of Mounted Memories. Adelstein added that the products will range from autographed basketballs, photos and jerseys, framed photos and framed game-used items including jerseys, nets, and basketballs.

"Mounted Memories’ innovative designs are perfect for the fan looking to collect unique and authentic items directly from the game," said Lisa Goldberg, the NBA’s Senior Director of Trading Cards and Memorabilia.

Mounted Memories already has established relationships with Major League Baseball, the Major League Baseball Players Association, the National Football League, NASCAR, Golden Bear/Jack Nicklaus, the estate of Mickey Mantle, Elvis Presley Enterprises, Legends Licensing/Marilyn Monroe, I Love Lucy/Desilu Too/CBS and many individual NASCAR teams.

Dreams, INC. trades under the ticker symbol: NYSE Amex: DRJ. Earlier this month, Dreams through its Internet Division, generated $9.0 million dollars in on-line revenues for the month of November 2009, an increase of 63% over the same month last year when on-line revenues were $5.5 million.

“It is truly satisfying to see our Internet marketing strategies yielding such tremendous results,” stated Ross Tannenbaum, Dreams’ president & CEO.

At least one investment firm initiated a "buy" recommendation on DREAMS stock Monday, with a target price of $2.40 per share. Dreams closed at $1.43.