 Upper Deck's base basketball set will boost the number of cards per pack and have East and West Heroes variation inserts.
What you find in packs of Upper Deck basketball cards this fall might depend on where you live.
In an apparent shout out to the 1981-82 Topps set, Upper Deck will offer different Heroes cards for each half of the country. The East packs will contain Michael Jordan NBA Heroes cards and the West packs will have Kevin Durant. Additionally, there will be East and West All-Star die-cut cards. 
“We really felt this was a great year to try something new, and providing regional content provides both local favorite players and cards to chase from the other version,” commented Chris Kollmeyer, Associate Basketball Brand Manager for Upper Deck.
The 2007-08 offering of UD Basketball (SRP $4.99) will feature a 200-card base set and a new insert called Rookie Debut Signatures, which were produced and signed at the 2007 NBA Rookie Photo Shoot in late July. Hobby packs will contain 15 cards this season.
 “We’ve expanded the quantity of cards in the pack across our Upper Deck hobby lineup and collectors have responded positively,” said Bill Beaman, Associate Product Manager for Upper Deck. “The Hobby Predictor cards have always been very popular and we wanted to bring them back.”
In addition, UD has included Hobby Predictor cards. Anyone who collects the actual Rookie of the Year (ROY) or the Most Valuable Player (MVP) will win press plates (four versions) that were used to make one of the base cards or Star Rookie cards (42 of the top rookies).
Upper Deck Basketball will be available the first week of October.
CONTENT HIGHLIGHTS:
o Michael Jordan NBA Heroes (East Exclusive), two per box on average
o Kevin Durant NBA Heroes (West Exclusive), two per box on average
o Star Signings Autographed cards, one per box on average
oUD Game Jersey cards of NBA Superstars now falling two per box, on average
oNew UD Game Jerseys Patch Parallels, one per case on average
o Star Rookies, 1 in every three packs on average
o East Exclusive MVP Predictors
o West Exclusive ROY Predictors
o Look for Eastern Conference All-Star Die Cuts (East Exclusive)
o Look for Western Conference All-Star Die Cuts (West Exclusive)
o One short-printed rookie per box, on average
PRODUCT BREAKDOWN:
Autograph Cards
o Star Signings
o Star Signings Gold – (# to 25)
o NBA Heroes Michael Jordan (East Exclusive)– (# to 5)
o NBA Heroes Kevin Durant (West Exclusive) – (# to 5)
o Rookie Debut signatures
Memorabilia Cards
o UD Game Jerseys
o UD Game Jerseys – Patches //
Inserts and Parallels
o NBA Heroes Michael Jordan (East Exclusive)
o NBA Heroes Kevin Durant (West Exclusive)
o All-Star Die Cuts Eastern Conference (East Exclusive)
o All-Star Die Cuts Western Conference (West Exclusive)
o MVP Predictor (East Exclusive)
o ROY Predictor (West Exclusive)
o Electric Court Gold Parallel of entire base set and rookies
Regular Cards and Rookies
o 200 Card Base Set
o 32 Star Rookies
o 10 SP Star Rookies
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