The Super Bowl can't start without the efforts of a Florida company that makes the fancy coin that gets flipped in the game---and a few thousand others that get snapped up by collectors.
Highland Mint has a sweet gig. Manufacture the official commemorative coins for some of pro sports' biggest events.
None are bigger than the Super Bowl and with XLII approaching, they've already made the coin that will be used for the pre-game coin toss and about 10,000 more to be given to NFL Hall of Famers and other league officials.
The rest go on sale to the general public. Watch the story from WESH-TV in Orlando.