It isn’t scarce. Not in the true sense of the word. PSA has examined over 14,000 of them alone and when you count Beckett and SGC as well as the many cards sitting in sets or just left ungraded, it's clear you don't have to go far to find one. However, the 1986-87 Fleer Michael Jordan rookie card is clearly the most popular basketball card ever made and prices continue to steadily climb.
It may be a case similar to that of the Babe Ruth autographed baseball: many exist, but still not enough to satisfy demand.
From kids who idolized his ability and are now grown and able to afford one to adults who believe there is more growth to come and are investing in Michael Jordan rookie cards, there is always interest. In 2009 we wrote that high grade Jordan rookie cards still seemed to be a good buy and indeed, dealers have seen semi-explosive growth in the last couple of years.
From September of 2013 to February 20 of 2014, no Jordan card graded 8.5 by PSA sold for over $1,000. Since then, the average price has been around $1,250.
Prices for mint Jordans (graded 9) have more than doubled since 2007. As recently as 2013, 9’s often struggled to reach $2,000 but one sold for $3,383 this year and many have brought $2,500-$3,000. Even just three years ago, $1,000-$1,500 was the going rate.
Beckett Graded 9.5 Jordan rookie cards are hot, too. One sold last week for over $5,600. Three years ago, a Pristine BGS 10 sold for $100,000, generating some headlines and possibly helping fuel some of the growth for lesser graded Jordan rookies.
According to Vintage Card Prices, 13 of the last 16 sales of Jordan rookie cards in PSA 10 holders have been at $10,000 or more, again showing a 100% growth rate compared to 2007 levels when the going rate was around $5,000. Even in 2012, average selling prices fell between $8,000 and $9,500.
The Jordan sticker from that inaugural 1980s Fleer set has also been climbing in price, especially graded examples.
Below is a list of the most watched 1986-87 Fleer Micheal Jordan cards for sale on eBay right now.