Autograph collectors can test out the right marker at one office supply store chain.
Office Depot and Sharpie have announced a new in-store shopping experience at Office Depot retail locations that will provide autograph collectors looking for the right marker to actually try out the product before purchasing.
The Sharpie "Try and Buy" center is a new experiential shopping concept from Office Depot that includes a test center for customers to "doodle"; a "tips" center with information on using Sharpie markers; and a large assortment of 60 Sharpie products, available in 24 different colors.
Sharpie permanent markers like those used by thousands of collectors when seeking autographs are now arranged at point-of-sale in categories based on how they are used, making it easier for customers to find what they need. The marker section will also include a "what's new" area that will make it simple for customers to locate new products.
"By incorporating a 'Try and Buy' experience into our stores, customers can spend time using the product and picking out the colors and styles they want. It's a creative and totally customer-focused solution," said Wade Eveleth, Senior Director of Merchandising for Office Depot.
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