Lockout Over, But Hockey Cards Take a Hit

Hockey is back and Saturday was ‘National Hockey Card Day’ in Canada when collectors who visited hobby shops had a chance to pick up a free pack of cards and maybe pull something good.  It’s a ‘better late than never’ sort of situation for shop owners who carry hockey cards, though.

2012-13 Upper Deck hockey boxThe NHL lockout hit stores and exclusive partner Upper Deck in the heart—and in the bank account.

The number of products has been reduced to roughly half.  There are only a few true rookie cards –until next year when Upper Deck will double up just like Panini did this year after the 2011 lockout.  Collector interest was reduced while arenas stayed dark and highlight shows were devoid of highlights showcasing new stars and popular veterans.

Rookie cards drive the market, though, and with no way to get those who skated in NHL games for the first time this season into products, some collectors are staying away.

CBC talked with a shop owner, collectors and Upper Deck’s Chris Carlin about the difficulties of the 2012-13 hockey card season.