Some Michigan baseball fans and entrepreneurs have formed a new company they hope will be a big hit when it launches later this year.
Blue Cap Promotions and Story Telling Pictures have created what they call the Living Baseball Card. It's a DVD packaged in the form of an oversized baseball card complete with stats on the back. On the video is a well-crafted interview with a former player. Small enough to be collected like traditional cards, the Living Baseball Cards include well-known players and those who might only be familiar to true die-hards.
Jim Rice, Phil Niekro, Bill Lee and Andre Dawson will lead off the initial offering with more players expected to jump on board. The price for each is $9.99 but the company will be offering a number of special promotions for those who contribute to a fundraising campaign to boost the business.
The cards will be offered online beginning later this month but the group would like to get the cards/DVDs into minor league ballparks by next spring. You can read more about the project in the Grand Rapids Business Journal and watch a brief story from WZZM-TV below.
At the bottom is a clip from Phil Niekro's interview for the Living Baseball Card. You can visit the company's website here.