Upper Deck announced Monday that LeBron James has decided to make some changes to the way he signs his name on memorabilia.
Since 2003, when he embarked on his NBA career, James has always signed his first name with a looping “L” that closely resembled the start of his uniform No. 23. Now he’s tapered that with a more definable starting letter and added “#6” to each autograph.
“It just feels right. This marks a new beginning for me,” said James during his latest signing session for UDA, the sole supplier of his authentic memorabilia. “Miami represents a new chapter in my basketball career. I’m really looking forward to it. It’s gonna be fun. And I’m gonna do what I can to the best of my ability to bring home a championship to that city."
The differences in the two signatures are fairly significant. Upper Deck is no doubt hoping the move might spur some sales.
“I look at it as a partnership and not just an endorsement deal," James said of his contract with the California-based company.
Upper Deck has already trotted out some of the items James signed last week. An autographed Spalding basketball, limited to 100 with a specially stamped Miami Heat logo on one of its panels, retails for $899.99, while an autographed 16” X 20” “Welcome to Miami” photo showing LeBron wearing his new No. 6 Heat home uniform sells for $699.99.
“LeBron’s signature has always been in demand and now that he’s chosen to change it, UDA has the opportunity to completely overhaul LeBron’s memorabilia lineup – from team to number to design,” said Steve Sloan, UDA Product Manager. “We are excited about all the possibilities this brings to the table for our Product Development team.”