The NBA is taking its game worn program to the next level--selling Finals jerseys from the Celtics and Lakers at auction.
The NBA is reaching out to a much broader audience than current collectors with news that the league plans to sell the game worn jerseys from this year's Finals between the Lakers and Celtics.
NBA officials have announced that actual jerseys worn by each active player will be auctioned during games one and three of the best-of-seven title series.
Game one will be tonight in Boston with game three on Tuesday in Los Angeles, so a home and away jersey from each active player will be available.
Major League Baseball and its teams have taken control of much of the sport's game used jersey and equipment, selling via team stores or in MLB online auctions.
Bidding for the NBA Finals jerseys will begin at the opening tip off of each game on NBA.com. The auction for game one will run from June 5 to June 24 and the game three bidding will last from June 10 to June 26. As of late Thursday night, numerous bids had already been recorded, with Kobe Bryant's Lakers road jersey surpassing $5,000 and Kevin Garnett's Celtics' shirt at over $3,000.
"This is unique way to bring our fans closer to the finals," Goldberg said. "Giving fans the chance to bid on jerseys while the games are in progress is a whole new way to get exclusive memorabilia from the NBA's premier event of the season."
MeiGray, which has a relationship with the league and some of its teams which involves selling game worn jerseys, will oversee the auction and authenticate each jersey. The company will use its security system, including a special code, tag and number which will be placed on the jerseys even before they are worn on the court.
Each jersey will be stored after the games are concluded until delivery to the winning bidder.
NBA Game Worn items on eBay