Upper Deck Releases 2008 NFL Icons

Brett as a Jet, plus autographed cards from old school football stars, rookies and current Pro Bowlers highlight the release---and yes, there is at least one political chase element in the mix.

Signature cards featuring superstars Tom Brady, Brett Favre, Tony Romo, Peyton Manning and Adrian Peterson highlight the product. Vintage football icons like Barry Sanders, Dan Marino, Emmitt Smith, Jim Brown, Joe Theismann and Bo Jackson were also added. And to bring the product full circle, 2008 NFL Icons also includes autographs of rookies like Darren McFadden, Felix Jones, Matt Ryan, Chad Henne, Chris Long, Joe Flacco and others.

Among the inserts are “Movie Letterman” cards of celebrities who played in football-themed movies. There are signed and unsigned “Movie Letterman” cards of Billy Dee Williams, who portrayed Gale Sayers in “Brian’s Song”; Burt Reynolds who starred in “The Longest Yard”; Kurt Russell from “The Best of Times”; Goldie Hawn from “Wildcats”; and Ed O’Neill from “Little Giants” and also from the hit TV series “Married with Children.” O’Neill has one version that will spell out his last name and one that will spell “Polk High” which is a reference to his “Married with Children” character.

Additionally there are exchange cards for other unsigned “Letterman” cards. Collectors who find an exchange card for McCain/Obama will receive a “Letterman” card of whichever candidate ends up winning the White House and nine cards together will spell out “President.” There are also predictor “Letterman” exchange cards for the AFC and NFC Offensive Rookie of the Year. Lastly, collectors can get Brett as a Jet with Brett Favre “Letterman” exchange cards. If they put them all together, Brett’s cards will either spell out “Broadway Brett” or “New York Jets.”

“In a sea of similarity, 2008 NFL Icons rises above the rest to give collectors superior and innovative content that has not been seen before,” said Gregg Kohn, Upper Deck’s Football product manager. “There are plenty of autograph and memorabilia cards, but the look is different as they are printed on stunning rainbow board. Some inserts are also die-cut to give Icons its own look. The addition of these ‘Letterman’ cards is really designed to give collectors a new collecting experience we think they will enjoy.”

Upper Deck’s 2008 NFL Icons carries a suggested retail price of $9.99 per six-card pack, with 10 packs per box. Boxes and singles have begun popping up on eBay.

CONTENT HIGHLIGHTS:

o Get 2 Immortal (Football Legends) or Movie Lettermen Cards per box, on average

o Find 2 Jersey Cards and 1 Autograph in every box, on average

o Look for 2 Numbered Rainbow Board Die-Cut parallels per box featuring the hottest NFL Rookies, Veterans, and Legends

o Every Parallel is limited numbered

o Collect Movie Icons featuring cards of your favorite Football movie stars

PRODUCT BREAKDOWN:

Memorabilia Cards (2 per box, on average):

o Rookie Brilliance Jersey (# up to 250)

o Rookie Brilliance Jersey Rainbow Board parallel (# up to 99)

o Rookie Brilliance Patch (# up to 35)

o Legendary Icons Jersey (# up to 199)

o Legendary Icons Jersey Rainbow Board parallel (# up to 25)

o Legendary Icons Patch (# up to 15)

o NFL Icons Jersey (# up to 199)

o NFL Icons Jersey Rainbow Board parallel (# up to 75)

o NFL Icons Patch (# up to 25)

o Class of 2008 Jersey Rainbow Board parallels (# up to 275)

o Future Foundation Jersey Rainbow Board parallels (# up to 299)

o NFL Chronology Jersey Rainbow Board parallels (# up to 175)

o Immortal Lettermen (Varied #’ing)

o Movie Lettermen (Varied #’ing)

Autograph Cards (1 per box, on average):

o Rookie Brilliance Autograph parallel (# up to 199)

o Legendary Icons Autograph parallel (# up to 25)

o NFL Icons Autograph parallel (# up to 50)

o NFL Rookies Autograph parallel (# up to 199)

o NFL Rookies Autograph Rainbow Board Die-Cut parallel (# up to 25)

Autograph/Memorabilia Cards (2 per case, on average):

o Immortal Lettermen (Varied #’ing)

o Movie Lettermen (Varied #’ing)

Inserts and Parallels (2 Die-Cut parallels per box, on average):

o Regular Cards Rainbow Board Die-Cut parallels (# up to 150)

o NFL Rookies Rainbow Board Die-Cut parallels (# up to 150)

o NFL Legends Rainbow Board Die-Cut parallels (# up to 150)

o Movie Icons Rainbow Board Die-Cut parallels (# up to 150)

o Rookie Brilliance (# up to 999)

o Rookie Brilliance Rainbow Board parallels (# up to 250)

o Legendary Icons (# up to 999)

o Legendary Icons Rainbow Board parallels (# up to 250)

o NFL Icons (# up to 999)

o NFL Icons Rainbow Board parallels (# up to 250)

o Class of 2008 (# up to 750)

o Class of 2008 Rainbow Board parallels (# up to 250)

o Future Foundations (# up to 750)

o Future Foundations Rainbow Board parallels (# up to 250)

o NFL Chronology (# up to 750)

o NFL Chronology Rainbow Board parallels (# up to 250)

Regular Set:

o Regular Cards – 100 cards

o NFL Rookies – 150 cards (# up to 999)

o NFL Legends (# up to 999)

o Movie Icons (# up to 999)