More Expansion for Dreams, Inc.

Dreams Inc. has acquired the assets of StarStruck/ProTeam, a catalog-focused retailer in the sports licensed products industry.

The purchase is the latest in a string of moves for the Florida-based company which also owns autograph providers Mounted Memories, Schwartz Sports and Pro Sports Memorabilia. Dreams also owns the Sun-Times sports collectors shows in Chicago and has plans to launch its own summertime show in the city next year. It also operates online and brick-and-mortar retail stores known as Fans Edge.

The addition of a catalog business means Dreams will further strengthen its multi-channel approach to retail, while opening up a new stream for continued revenue growth.

"In the past, FansEdge customers have consistently expressed a desire to receive a catalog, which is something we have been exploring for a while" said Dreams Retail president and FansEdge founder Kevin Bates. "Purchasing StarStruck presented the company with the perfect opportunity for expansion, with more than 10 years of experience in catalog-focused retail and more than a three million customer base. The catalog channel is a critical part of the multi-channel shopping experience, and we are confident that the synergy between StarStruck and Dreams' family of brands provides a competitive edge in multi-channel shopping that will bring added value to customers and shareholders for years to come."

Star Struck/ProTeam is one of the largest catalog and internet retailers of licensed Major League and Minor League merchandise in the country. The company also produces the Official Catalog for the New York Mets. The catalogs contain products ranging from caps and jerseys to collectibles. In addition to the print catalogs, Star Struck/ProTeam also has a significant internet presence.

"By combining our strength with that of Dreams Retail, we see a tremendous upside for both companies and our customers," said Jason Scheets, president of StarStruck/ProTeam. "The two companies complement each other perfectly, offering an enormous product mix online, through catalogs and through retail stores to sports fans across the world."