McFarlane Plans New Collector Level Program |
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Monday, 28 September 2009 |
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McFarlane Sports Picks is creating a new concept for its popular action figures, some of which may be signed or include game-used material.
Calling it "our biggest announcement since the beginning of McFarlane Sports Picks", Spawn.com and creator Todd McFarlane have announced a new program for its sports figure line.
Beginning with its new 2010 sports product, McFarlane Toys is adding a "Collector Level" option aimed at providing limited edition, highly collectible figures to each sports action figure case.
McFarlane has always included "chase" or "variant" versions of its existing figures but the company says the new concept "is intended to raise the bar".
 "We've created this new program based on feedback we received from our fans over the years. The primary focus of this program is to create a line of collectibles that will excite you, the hard-core collector," said Todd McFarlane, McFarlane Toys CEO in a company news release. "On top of this new program, we are also currently in development on new packaging for all upcoming SportsPicks lines: an all clamshell design. Starting with Cooperstown 7, all our 2010 lines will have new clamshell packaging. You ask for it, we will deliver it. We will continue to strive to bring you the best sports action figures possible."
 McFarlane will expand its current Classic Chase and Super Chase figure releases into what it calls a "consistent marketing program" that will include six levels of limited production: Bronze, Silver, Gold, Premier, All-Star and MVP. Each Level matches to a limited production range. Nearly every standard figure in a series will have an alternative figure; either a Collector Level or Classic Chase figure.
Each Collector Level figure will vary from the standard figure by having alternate uniforms, base variations, trophies, awards, accessories, possibly authentic player signatures, original or replica sports memorabilia or even pieces of actual uniforms or equipment. Each Level figure will be sequentially numbered on the base and include the players' last name and the series name for authenticity. Each Level will have a production range minimum and maximum quantity matched to the specific Collector Level.
Packaging will have a Collector Level label on the front and a chart indicating the various Levels and the Level "Look for Figure" produced in the series, along with general production numbers. The production figures range from Bronze to MVP, the latter of which will include figures produced in quantities of 1-50.
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