On one hand, selling sports cards and sports memorabilia on eBay is a great way to reach a wider customer base. eBay, of course, features several options and features that make it easier to sell more merchandise in less time.
On the other hand, the problem that many sports card and memorabilia dealers have is that they fail to take advantage of several options and features that could help them improve their marginal revenue per auction and their bottom lines.
Let’s take a look at some of eBay’s lesser-known features that can improve a seller’s overall performance.
- Many sellers don’t take advantage of eBay’s Sales Reports feature to check on their overall performance.
The Sales Reports can give sellers insights that can help them improve their auctions’ overall performance. For example, sellers can use the Sales Report feature to see how well their items have sold during the week or during the weekend. Sellers can also learn for themselves if it’s better to sell items using a fixed-price, or “Buy It Now”, format or an auction format.
The best part about using the Sales Report feature is that all the data that are collected about your sales history and your selling rate are easy to read. This makes it easier to focus on improving your sales performance without having to worry about reading stuff you don’t understand.
Furthermore, learning how to use the “Sales Reports” feature is beneficial to sports card and memorabilia dealers because it can help them stop wasting money running auctions or fixed-sales that don’t work for them. -
- Many sellers also don’t take advantage of eBay’s “Advanced FAQ” feature.
Many sellers complain that they waste a lot of time answering the same questions repeatedly about an item or a particular series of sports cards. This problem can be quickly solved if they use eBay’s Advanced FAQ feature. This feature allows sellers to create links to an external website that allows them to answer common questions about an item once and for all.
To use this feature, go to the My eBay page and select the “preferences” page. From there, click on the “show” link on the “Ask a Seller a Question” page. Afterwards, set up your page according to the instructions on the page.
- Finally, another feature that most sellers don’t take full advantage of is eBay’s Marketplace Research application.
This handy feature has several functions that help dealers take the guesswork out of creating auctions that bidders want to look at. For example, the Marketplace Research application lets dealers find information about past eBay auctions that featured sports cards or memorabilia items from the past ten years. This information includes such things as the starting price for the item, the final selling price, and the number of bids that were placed on the item. This information is very useful because it helps dealers spot market trends that could help them sell merchandise that collectors would want to purchase.
Furthermore, the eBay Research by Terapeakapplication can also help dealers learn which keywords have brought the most traffic to an auction listing. This is true because eBay keeps track of the keywords that are used to search for auction listings on its site. Dealers can use this information to write better descriptions that contain keywords that might bring more traffic to their listings. This can make a huge difference in a dealer’s bottom line because it could bring in more bidders who actually want to bid on their merchandise. As a result, dealers should try to learn how to use the Marketplace Research application to maximize the earnings potential of their auctions.