Inside Vikings’ Game-Worn Jersey Deal

The Minnesota Vikings are one team that signed a deal to sell its game-worn jerseys to a single, private company.

JO Sports has been on a roll.

After starting its NFL relationships with the Chicago Bears, the Las Vegas-based memorabilia company expanded its contract agreements to sell game-worn jerseys of several NFL teams last summer, including some of the clubs that would become the hottest properties in 2009.

JO made deals with the New Orleans Saints, Minnesota Vikings, Denver Broncos, San Diego and New York Jets, among others. The partnership agreements gave the company access to dozens of game worn NFL jerseys, including many worn by superstars and rookie stars.

The deal didn’t come cheap and what JO Sports is paying those teams is reflected in some of the prices on those big name jerseys. However, there is no doubting the authenticity and JO has found some collectors more than willing to buy now that some of the question marks around NFL gamers have essentially been removed.

The Vikings/JO arrangement was recently the subject of a feature on the team’s TV show, Vikings Weekly. Watch below:


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