Diversification and dedication help an Indianapolis card shop celebrate its 20th anniversary.
You can't sell much of anything sports-related in Indianapolis without a few racing items on hand. Four Sharp Corners, a card and memorabilia shop in the racing capital of the U.S. carries die-cast cars. But it's just one part of an always-evolving product line.
The store, located in suburban Greenfield, is run by Tracy Neal, who caters to baseball and football card collectors, race fans and even coin collectors. Some of his best customers have been coming by since they were kids.
With the store now a sort of local institution, the Indianapolis Star stopped in to see how they've managed to stay profitable through good times and bad.