Just in time for holiday shopping--and holiday shoppers armed with credit cards-- one big autograph distributor has landed a big fish in the retail market.
Mounted Memories, a division of Dreams, Inc., has received its first ever purchase order from the Target Corporation.
The agreement has Mounted Memories providing fully licensed, limited edition framed NASCAR memorabilia featuring authentic autographs as well as sections of race-used tires to one of the nation’s premier retailers. NASCAR drivers participating in the program include; Dale Earnhardt Jr., Tony Stewart, Kasey Kahne and Juan Pablo Montoya. The exclusive products will be available in 1600 Target stores within the next several days.
The deal opens up a new mainstream marketplace for the autograph company and brings the department store chain a new line of high end collectibles.
“NASCAR is excited that Target and Mounted Memories have come together to deliver a truly unique product offering for Target’s guests. It is important to NASCAR that key partners like Mounted Memories continue to push the envelope with great new products for our intensely brand loyal fans. What Mounted Memories has built exclusively for Target and its guests certainly accomplishes that mission,” exclaimed Paul Sparrow, NASCAR’s Director of Licensing.
“We have entered a new and significant distribution channel with the receipt of this purchase order from Target. This order is expected to enhance the financial performance of our manufacturing/distribution segment for our holiday quarter this year,” observed Mitch Adelstein, President of Mounted Memories.
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