Hall of Fame Marketing: Ripken Ready

Barry Who? There could be a record crowd in Cooperstown this weekend to watch two nationally popular players get their Hall of Fame plaques. It's a day for which one player's memorabilia company has long been preparing.

Cal Ripken claimed in a recent interview that he was a "pack rat", saving nearly every game-used bat from his career. Those aren't for sale, but Ironclad Authentics expects to do a booming business at this weekend's induction party.

In part 3 of an interview, the man who helped Cal Ripken start the company, talks about the dynamics pushing Cal's memorabilia -- and how Ironclad is preparing for induction day and beyond.