Eisner Revealing Plans for Topps

Further development of the eTopps brand is at the forefront of Michael Eisner's plan to revitalize the Topps Company.

The new owner of America's oldest sports card maker has been talking about some of his plans for the company his private equity group purchased for $385 million earlier this year.

The former Disney CEO plans to turn Topps into a media brand in the mold of Disney. In an interview with the Financial Times of London, Eisner also hinted at plans to increase the company's presence in Europe through Premier League soccer.

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