CardPricer Hopes to Meld Card Collectors, Dealers

CardPricer.com has developed a program that it says will streamline the search process for baseball card collectors looking for cards and dealers hoping to sell them.

The company, which received $100,000 in venture capital last month, is creating what it calls the "Universal Want List." Using personal checklists provided on the site, collectors can create a want list and choose the type of cards they're looking for (graded, raw or either) as well as a grade range. Dealers and auction houses will be able to use the system to import their inventory. When a match is made between a buyer and seller, a transaction can be completed with the buyer directed to the vendor's website(s). Vintage card dealers and auction houses who have already signed on include McAvoy Sports Cards, ShoeBox Cards, Tom Witek Enterprises, Robert Edward Auctions and Mile High Card Company.

"This is a superb venue to bridge the buyer and seller gap in a timely and efficient fashion that will make both parties happy,” says Bill McAvoy, owner of McAvoy Sportscards. “McAvoy Sportscards is in full support of this exciting new program."

eBay items won't be included in the initial launch of CardPricer's want list feature but CEO Ted Golden says that integration will happen sometime in the next 4-6 weeks.

"The Universal Want list is absolutely cutting edge," Golden told SportsCollectorsDaily.com. "It will benefit vendors and collectors. Collectors will be able to reduce the amount of time they spend searching for cards and more time actually looking at cards they are interested in. This will allow them to manage their whole inventory from one place. It also eliminates the chance that someone misses an available item. Everything will be updated automatically and without fail."

"Vendors will benefit because it will be easier to drive dedicated buyers to
their sites. Also, for those that don't want to use eBay, they now have a
viable way of publicizing their inventory. When possible, a collector will be able to visit the sales page for the item that gets matched. Due to technological limitations of some of the dealers and auction houses, we may only be able to direct them to the vendor homepage."

CardPricer.com will not act as a marketplace, but rather drive the traffic to the dealer or auction company. "The entire process is because of the relationship we've formed with a company that creates high-end banking software that fits what we're doing perfectly."