In the Game Soldiers On Without NHL Blessing

In the Game hockey cardsUpper Deck maintains its NHL trading card license, although the company will now have to share the right to make hockey cards with fast-rising Panini America.

The NHL’s decision to open its trading card business to more than one company after this season is what In the Game was hoping for, but the end result is keeping them on the bench again.

In the Game isn’t well-known outside the realm of serious modern era hockey card collectors, but does have a legion of faithful followers, especially in Canada.

The lack of a license hasn’t stopped the company from making cards over the past few years and according to its boss, has no plans to quit now.  Kevin van Steendelaar gets the thoughts of company president Dr. Brian Price in this story.