It sits in the middle of NASCAR country and All-Star Sports Cards Plus always carries some racing items.
It's just good business.
But "ball sports" are what owner Woody Boyle grew up on in New England.
For 20 years, he collected cards and other memorabilia while running a business full-time. Then it was time to sell the full time gig so with a little push from his wife, the sports card shop was born.
Boyle hasn't given up on collecting himself and the newer boxes have been the source of some nice 'pulls' for his own collection.
NASCAR.com talked to him about the business.