GOOOAAALLL! Pele’s ’70 Cup Shirt Breaks Record

…and you thought Americans had the corner on six-figure sports memorabilia.

The jersey worn by Brazilian soccer legend Pele in the 1970 World Cup Final has been sold for a record price at a Christie’s auction in London.

The famous #10 shirt worn by the man most considere soccer’s Babe Ruth brought £157,750, the equivalent of $225,841 American dollars at a sale held last week.

The winner was an anonymous collector who bid by telephone.

"This has broken the world record for a shirt by a long way and we are delighted," said Christie’s spokesman Rik Pike.

"Pele is a globally recognized name, universally recognized as the greatest footballer of the 20th century, and this shows the developing strength of the football memorabilia market," he added.

The price was more than three times the original pre-sale estimate, although some thought that with more publicity, the jersey would have sold for much more.

The seller was Roberto Rosato, an Italian player who traded shirts with Pele after the game, won by Brazil in front of over 100,000 spectators in Mexico City. Pele, who late in his career played for the New York Cosmos, had scored Brazil’s first goal.

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